Facebook will make a ton of money from its influencer features — but it’s also good for your brand

By now you may either know an influencer, or have heard of influencer marketing. You may even be following a few and have seen them promote products which may have at one point piqued your curiosity and even helped you trust their recommendations more… or stop following them because you’re annoyed. Either way, influencer marketing has become a mainstream strategy for driving earned media via trusted experts within niche categories like beauty, fitness, and food.    The social media phenomenon of influencer marketing has become a bit more transparent for brands. One of Facebook’s robust advertising platform has just rolled…

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