Saturday, September 23, 2017

Creative ways to boost employee morale


Employee happiness is one of the biggest things every company should focus on. Considering that a happy team is a productive one, as well as the fact that people are the most important aspect of any firm, it makes no sense why more businesses don’t try and capitalize on such a crucial element. While I can understand that sometimes things get hectic and the morale of a team might not be at the forefront in every single episode, it is something to consider as a top priority. This will improve everything from retention to word of mouth. And believe it…

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How marketers can capitalize on ICOs


Whenever a new industry sector starts gaining momentum, savvy entrepreneurs and marketers can usually get involved on the ground floor and turn a profit. However, they need to get in early before that sector gets oversaturated and they miss the opportunity. So here’s a tip: now is the time for marketers to get involved in ICOs. The reasoning behind this is pretty simple – at this point, ICOs are doing pretty basic marketing in the form of social media posts and white papers to spread awareness. Marketers are especially poised with the knowledge and expertise to take these strategies to…

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5 mobile UI and UX strategies your users hate


Hate is a strong word, but it’s more than appropriate when it comes to these mobile UI and UX strategies. With over 50 percent of website traffic now originating from mobile, businesses need to try harder when it comes to converting smartphone users who have a much lower conversion rate. Remember that some of these strategies are bothersome even on a desktop browser, but can often be detrimental to mobile users. 1. Intrusive pop-ups and interstitials Ethan Zuckerman claims to have written the code that gave rise to pop-up ads while working at Tripod.com in the 90s. He has since apologised…

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Why designers should learn to code — or at least consider it


It’s an old question: should designers code? And it gets a lot of people riled up whenever brought up in a conversation. So, why are we still talking about it? Well, there’s a few reasons as to why, but it’s mostly because of the reality that, now more than ever, companies are searching for designers that understand HTML, CSS and JavaScript. Hold on.. so does that mean I need to learn coding now too, on top of my design qualifications? Not exactly, but there’s definitely some good reasons for why you should at least consider it. Understand the limitations Not just…

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If you want to know the secret to selling on Amazon, it’s right here — and it’s $15


If you’re looking to get into the retail game yourself, there’s plenty of money to be made by hanging your shingle on an Amazon Marketplace virtual storefront. You can find out how to make those dollars without all the growing pain mistakes with the Sell on Amazon: Simple and Effective Strategies course, on sale right now for only $15 (80 percent off) from TNW Deals.

Companies need to stop AI-washing their products


As I think about the parallels between Artificial Intelligence (AI) and technologies that have had an impact on their marketplaces, I often come back to the analogy of hybrid and electric cars. People who buy those cars may have a basic understanding of how the technologies work, but most tend to focus on the benefits that come with an investment in the technology, notably spending less on gas while also helping to save the environment. For today’s consumers, it’s not necessarily the technology itself that’s most important but rather the impact that the technology has on the lives of their…

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Friday, September 22, 2017

China: all your WeChat data are belong to us!


Surprise, surprise: it has been confirmed that WeChat gives your personal data to the Chinese government. The company recently updated its privacy statement declaring: “We may be required to retain, preserve or disclose your Personal Information for a longer period of time: in order to comply with a court order, subpoena or other legal process; in response to a request by a government authority, law enforcement agency or similar body (whether situated in your jurisdiction or elsewhere); where we believe it is reasonably necessary to comply with applicable laws or regulations; or in order to enforce the WeChat Terms of Service or…

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