Seven elements of a results-driven corporate social responsibility program

Companies today must become active within their own communities to thrive as 81% of millennials expect organizations to make public declarations of their corporate citizenship. Beyond generating profit and employing people, businesses have the ability to be the leading drivers of change by starting a strategic corporate social responsibility program, according to Scott Tattar, an instructor at Drexel University and owner of Tattar Strategic Communications, a PR consultancy in Philadelphia. A corporate social responsibility program is a marketing driven initiative that impacts the communities a company is active in with the goal of building brand loyalty and making a difference.…

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