Monday, September 11, 2017

Tomorrow’s iPhone launch will be great. It just won’t be the greatest.


“And when Alexander saw the breadth of his domain, he wept for there were no more worlds to conquer.” – Hans Gruber, Die Hard. Ten years ago, Steve Jobs strutted onto a stage in California to deliver a keynote address. By the time he finished talking, he’d changed the world forever. No matter where you sit on the iPhone/Android partisan divide, you have to accept that the iPhone was a genre-defining device. Almost instantly, it became the standard for how we stay connected away from the desk, casting other form factors into the dustbin of irrelevance. Bye-bye, BlackBerry. So long,…

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