Why ‘Big Data’ plays a big role in the world of digital marketing

“Without Big Data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” — Geoffrey Moore, Author, Crossing The Chasm “Big Data” is one of those massive megatrends that continues to gain attention along with the growing number of internet users and companies trying to convert this information into profits for their customers. Like cryptocurrency, driverless cars, and artificial intelligence, these new technologies are taking us into uncharted territory. In the case of Big Data, many B2B companies invest significant time and effort to collect massive amounts of data from websites to improve their…

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