When an entrepreneur starts a business, his or her concentration centers on developing and marketing a product. Once a product is ready, sales and developing a customer base becomes the top priority. Unless the entrepreneur has a detailed business plan, including how to deal with customer issues, customer service is an afterthought; most businesses don’t give any thought to dealing with customer service – the service is classified as overhead instead of profit-generating, and is usually underfunded and low down on the list when money is allocated. While this attitude is prevalent in business today, it’s wrong. A viable customer…
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