You’re familiar with these lists. During every holiday season, marketers scramble to make their predictions for the coming year. But where do these predictions come from? From a few Google searches for data and quick conclusions? From a handful of hunches yet to be proven? Some marketing Willy Wonka factory where fantastic ideas are created? Or, perhaps even out of thin air? I wanted to find a better way to advise e-commerce stores how to prepare for the following year. I set out determined to create a list with integrity. A list I could defend. So where was I supposed to start? I was…
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