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In the marketing world, there are a ton of bad SEO jokes: Where do you hide a dead body? On the second page of Google. But beyond the one-liners, SEO is some serious stuff. Especially when it comes to keeping your white hat squarely on your head. SEO helps your business by ranking your site – the higher your website ranks, the higher the chances of visits to your site. Basic SEO is fundamental – and essential – but it takes time to master it. Unfortunately, you can easily get caught up in blackhat SEO when trying to outrank your competitors.…
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