Samsung’s smartphone sales are shrinking and this is only the beginning

As smartphone ownership is reaching saturation in Western markets, Android manufacturers are struggling to continue to sell enough devices to keep investors happy. In Samsung’s earnings announcement today the company said that there is a “slowing demand” for smartphones as it saw a slight decrease in sales last quarter, along with higher marketing cost to sell those devices. Translation: It’s getting tough to convince people to buy new smartphones. Samsung said that it expects just “single digit” percentage growth in 2016 amid “softening demand” and “intensifying competition.” In other words, competitors like LG, Huawei and even Xiaomi are causing a problem for…

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