Uber rebrands itself with new icons and a ‘substantial’ logotype

Updating the Uber app on your phone may bring a new icon — and you may not like it. It seems that Uber has ditched the familiar ‘U’ for what appears to be a map with your location at the center. Uber describes the center square-ish piece as a “bit,” and now has separate icons for riders and partners. Uber also has a new logotype, which the company says “reflects a more substantial look as we too have matured as a company.” It’s a bit stronger, and more masculine; Uber says it was redesigned so users could identify it from…

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