
A startup’s homepage says a lot about where the company wants to be in the world, and naturally many evolve dramatically over the years as its mission changes or grows. A micro-site, UX Timeline, tracks a number of startups’ homepages over the years using the Wayback Machine to visualize how they changed over time. The results are pretty amazing — scrolling through Uber’s timeline illustrates just how rapidly the company grew from being a Web-based offering to a mobile-only app. Older companies, like email delivery giant Mailchimp, show how design trends changed over the years, from Web 2.0-style buttons, to skeuomorphism and then eventually settling…
This story continues at The Next Web
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