Tuesday, March 28, 2017

10 things I hate about you(r pitch)

Every day, my inbox is flooded with messages. I get hundreds of emails from PRs and founders, telling me about their startups and products. Some are great. Most, unfortunately, aren’t. They don’t produce coverage, or replies. Just grumbling and resentment. So, what lessons can we learn from the worst-of-the-worst pitches? And what can you do to ensure that you don’t end up on a reporter’s shitlist? The answer you’ll get will undoubtedly vary from journalist-to-journalist, but here are my top-ten pitch bugbears. I have no idea what it’s about Your email confidently tells me your client is “the future of MDM.” That it’s found…

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