As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason! The way you allocate your startup’s marketing dollars could very easily determine whether or not you’re one of the 50 percent of startups that fail during its first four years. Unfortunately, while plenty of startups have the general right idea about which marketing tools they should invest in, they don’t always go about it in the best way. There are few places where this is…
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