Friday, March 31, 2017

Ads are coming to VR and we really hope this is an April Fools’ joke

Virtual reality is getting even more realistic: ads are going to be everywhere. HTC is opening its Viveport to advertisers, offering the chance to put elaborate ads directly inside the VR world. The ads come in 2D and 3D flavors, as well as loading scenes, end scenes, or “app recommended.” The language used on the developer page is a little bizarre and comes very close to acknowledging that users might not appreciate this: Therefore, VR Advertising is not simply an interruption, but a synonym of exceptional experience! The Vive will also track whether or not you’ve looked at the ads or…

This story continues at The Next Web

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