In Simon Sinek’s Ted Talk entitled, How Great Leaders Inspire Action, Sinek refocuses companies away from thinking first about what they do, and instead advises them to figure out why they’re doing it. This not only impacts their services and products, but also the people who build out and fulfill the company vision. No matter how great your vision, the world will always be pulling your company away from fulfilling your higher purpose. Management has to consciously and intentionally move toward it with everything they do, by asking questions and inspiring important conversations. The worst thing one can do in having…
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