Wednesday, March 22, 2017

How to partner with data to create insightful stories

Whether you’re a marketer trying to persuade people, a technologist building a startup, or an executive making business decisions, data is your partner. You can use it to make better decisions, and create insightful data stories inside and outside your company. The first step is to accept your relationship status with data: you’re partners forever. Once you understand that, there is an important consideration that will define how to tell your data stories: the context of where they live, which also defines the audience that will interact with them. Here are some important lessons I learned when visualizing and communicating data…

This story continues at The Next Web

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