Qualcomm says calling its Snapdragon chips ‘processors’ is outdated

Snapdragon chips dominate the Android market, but Qualcomm isn’t happy with us calling them “processors” anymore. Starting today, Qualcomm wants you to refer instead to the Snapdragon platform. Here’s the gist of the company’s reasoning: For decades, the semiconductor industry has used the term “processor” to mean the component that powers the most advanced devices. It’s a word that Qualcomm Technologies has embraced over the years with our Snapdragon brand, or as we say — our Qualcomm Snapdragon processor. But the word is an inadequate representation of what the technology actually is, and the solutions that tens of thousands of Qualcomm Technologies innovators…

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