You might not realize it, but the iMessage App Store is pretty awful. When announced, it was one of my favorite new features, and personally I still love it. Crazy sticker packs and lightweight apps aren’t life-changing, but when used in the right situation they breathe life into text message conversations. Unfortunately, this breath probably isn’t enough to resuscitate the iMessage App Store itself. Design The problems are numerous, but we can start with design. As a design-first company, Apple truly dropped the ball here. Using a bad example, but a good rule: Yahoo CEO Marissa Mayer once said no app should…
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