If Alexa understood your needs and anticipated your decisions, would you love it or would it annoy the crap out of you? Sophia Yeres of Huge, a Brooklyn-based digital marketing agency, presented a talk at SXSW called “The Risks of the Quantified Mind.” She spoke about the future of voice-driven interfaces, and the potential of voice-first devices, such as Google Home and Amazon Alexa, to evolve into emotionally-connected, self-prioritizing personal assistants. Since the word “Risks” is right in the title of the talk, it’s understandable it covered potentially negative outcomes of intelligent, voice-driven digital assistants that try to predict what…
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