Friday, April 14, 2017

Ad-blockers might actually make it easier for advertisers to track you

Ad-blocker usage is surging. According to a 2016 report from PageFair, over 615 million devices were blocking ads by the end of 2016. Most simply want to browse the web uninterrupted by intrusive ads. In that case, ad-blockers do the job. Others, however, expect their ad-blocking tool to limit advertisers’ ability to track them online. These users might be surprised to know it has little impact, and might actually make you more visible. A 2010 report by the Electronic Frontier Foundation made us all painfully aware that web browsers did little to protect identifying information. After updating the details for 2017, a…

This story continues at The Next Web

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