Saturday, April 15, 2017

Did Burger King pull the biggest publicity stunt of the year?

Burger King caused a stir when it aired its TV commercial that prompts Google to describe its flagship Whopper sandwich. Shortly after, the media went berserk over how BK had hacked Google’s artificial intelligence-powered assistant to serve its ends. But just how effective was the Google Assistant hijacking scheme? A New York Times video shows a Google Home device actually being activated when the ad is played. But first of all, there are estimatedly less than 500,000 households with the devices across the U.S. To be activated, the device would have to be close to the TV at the time…

This story continues at The Next Web

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