Startup Xpenditure turned down 20 VCs, but for what?

In the startup world, venture capitalists can find themselves treated as demigods. Feted by startup founders, by the media and by government, VC’s wield power, influence and, most importantly, money. Alternatives to VC rounds are rarely considered. It’s expected that Series B follows A, and A follows seed. For a young startup ‘VC-funded’ is seen as a badge of honour to attract new employees and investors. So, on the brink of our Series B round, you would have been forgiven for expecting us to follow convention. Being honest, we very nearly did. I’m proud to say that we’d built a…

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