7 keys to mobile success in high growth markets

With smartphone growth in the US dropping to single digits as we enter 2017, and with North America and Western Europe combined now comprising only 20 percent of the global market, businesses are increasingly looking to regions like India, Africa and South America to drive future growth. This shift in strategy makes a lot of sense, but the approaches that have delivered success in established markets can’t simply be replicated in new markets – local dynamics differ significantly. There are a very different set of constraints in operation, most of which stem from cost and infrastructure. If businesses want to…

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