Friday, May 12, 2017

Amazon’s Echo skills to get adverts… kinda

It was bound to happen eventually. As more and more Echo devices are making their way into people’s homes — including the utterly pointless Echo Show —  marketing companies are figuring out how to monetize Alexa skills with adverts. One company, VoiceLabs, has announced a platform called Sponsored Messages, which lets skill developers add 6 to 15-second long commercials at the start and end of each conversation. These commercials would come from major brands, like ESPN and Wendy’s. Speaking to CNET, VoiceLabs CEO Adam Marchick suggested that the developer of a sports podcast might team up with ESPN. So, when…

This story continues at The Next Web

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