Growth Story: How Bragi sold over 100,000 headphones in just a year

Growth Story is a new 4-question format we’re doing about startups finding and influencing a defining metric that helped to really grow their company. Back in 2013, the Dane Nikolaj Hvidd launched Bragi by himself in his basement. Now, a mere four years later, he employs 180 people stationed around the world – Munich, New York City and Hong Kong – and managed to go from zero to selling over 100,000 headphones in the span of just a year. This earned Bragi the title Germany’s Fastest Growing Startup in our Tech5 competition. Wondering how he did it? We spoke to him…

This story continues at The Next Web