Newsfeeds are notoriously hard to build. They have to show the right things to the right users at the right time. Oh, and be tailored to the user’s personal behaviour and interests of course. Newsfeeds have become the core component of successful products like Facebook and Twitter. However, it’s not the easiest component to develop, especially if you’re a startup ready to scale. That’s exactly what Thierry Schellenbach and Tommaso Barbugli figured out in late 2014 after working at social fashion network Fashiolista. “Especially at scale, newsfeeds get very complex”, says Barbugli. “That’s what triggered Thierry and me to…
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