Thursday, May 25, 2017

How prototypes can help sell your bold and creative ideas

Every person privileged enough to make a living through their creativity understands a professional creative life depends upon reconciling two seemingly incompatible activities: making and selling. Making — the soul-filling part of a creative practice — is best done without too much concern in the moment for how your ideas are going to be sold; good work usually only results when unencumbered by the soul-sucking hindrance of second guessing what other people are going to think of your ideas. While most creative professionals don’t like to focus on the selling part of their work, it’s naive to engage in a…

This story continues at The Next Web

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