As an experience designer, you need to understand the power of words. You don’t need to become a copywriter and you definitely don’t need to become a novelist (unless you want to, of course). But what you do need, is a solid grasp on linguistics and an understanding of what the words you’re using actually mean. It’s crazy how subtle changes to the language in a product or experience will entirely change the way users feel and react. In fact, understanding the connotations behind certain words (including when they should be used and when they shouldn’t) will make your job…
This story continues at The Next Web
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