Friday, May 26, 2017

Marketing automation is still in high demand, and it’s not going to change

Marketing automation. marketing automation. Have you heard that recently? Imagine, for a moment, that you’re the CMO of a major Fortune 500 company. Every day, you’re running campaigns across a variety of channels. This includes both traditional and new media outlets. These campaigns straddle time zones, languages, and internal resources. Managing all this activity and forming a coherent marketing funnel becomes a headache. In the startup world, marketing and communications run through a hectic ‘one man show’. This makes the situation more pressing. Marketing automation steps into the fray by providing insightful workflows and actions. It allows for marketing operations to scale and run according to…

This story continues at The Next Web

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