Wednesday, May 3, 2017

Microsoft made a font for the UAE but got its sales pitch all wrong

Last weekend, Microsoft unveiled ‘Dubai‘, a totally free font whose matching Latin and Arabic scripts were designed in tandem, with a view to increase legibility on screens. Born out of a collaboration between the company, design foundry Monotype, and the Dubai government, it’s available at no cost in four weights, and touts a strong message encouraging self-expression. Check out the promo video for it shared by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai’s crown prince: I am pleased to present #DubaiFont to the world, a new digital way to #ExpressYou — Hamdan bin Mohammed (@HamdanMohammed) April 30,…

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