Thursday, May 4, 2017

Snapchat is rolling out on-demand TV shows

Snapchat is partnering with television companies to create special shows for its millennial audience — meaning you’ll see TV-like episodes flooding your Stories by the end of the year. According to the Wall Street Journal, Snapchat is getting a boost of original content via deals with NBCUniversal, ESPN, ABC, Turner, NFL, and several others. The media companies would show original content — three- to five-minute minisodes similar to Planet Earth — in Snapchat’s Stories section. The company is working with the TV producers to create interactive content to encourage audience engagement. It might even tweak the app’s famous disappearing act — shows currently…

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