Tuesday, May 23, 2017

Twitter has an interesting new strategy to get you DMing with brands

Promoted Tweets are an inevitable part of using Twitter. They’re an effective way to get people to engage with brands, either by following them, or getting them to tweet out stuff for the chance to win something. But now, Twitter is going a step further with Direct Message Cards, and wants you to slide into the DMs of your favorite corporate twitter account. It sounds awful, but it’s not. With a Direct Message Card, brands can create visually eye-popping tweets that have a direct message call-to-action feature. Click it, and you can enter a one-on-one conversation with that company. Direct…

This story continues at The Next Web

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