No industry is safe from the “fifteen minutes of fame” phenomenon, including the mobile app industry. Over the last decade or so, we’ve all experienced the familiar pattern of downloading the newest and most addictive apps, only to abandon them a few weeks later (and even delete them for precious storage space). Here are four cautionary tales of viral app growth in recent history, and the valuable lessons they impart: 1. Pokémon GO Pokémon GO reached many app milestones and broke several records in its first few weeks of launch. It was the #1 grossing app for 75 consecutive days…
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