Wednesday, June 21, 2017

5 Ways to mitigate billions of ad fraud problem

Ad-related fraud is a very real problem that has been puzzling everyone in the industry from small business owners who wish to do new marketing campaigns to giants like Google and Facebook. According to a study by WWP, the revenue of global advertising wasted on fraudulent traffic and clicks generated by bots will reach $16.4 billion in 2017, double the $7.2 billion figure estimated last year. But what issues lie at the core of this problem? 1.Expecting instant gratification in the ad industry The concept of instant gratification is plaguing more areas than just the ad industry but it is…

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