Friday, June 16, 2017

AI’s Place in Marketing : It’s a Competition Or a Collaboration?

Students of marketing are worried. They fear that they will already have been replaced by the time they graduate and look for career positions. And some of this fear is warranted, of course. AI has become the new “darling” of marketing, as an ever-increasing number of uses keep being discovered. But, the picture is not as bleak as marketing students may be painting. What marketers need to understand is that AI can relieve them of all of the mundane manual tasks, provide them with amazing insights, and allow them to spend time on the creative aspects of their jobs. Exactly…

This story continues at The Next Web

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