Adidas, Nike, and Reebok would have you believe that purchasing their products will change your life. Is that just marketing convincing us that the shoe-makers are smart, or is there more behind the technology of footwear than hyperbole? The global athletic footwear industry will rake in an estimated 83.2 billion dollars in 2017. Those earnings are estimated to increase by two-percent yearly until 2024. A never-ending research and development cycle — that constantly touts each new arrival as the ‘latest greatest’ thing in shoes — drives these sales. The idea that a pair of $300 sneakers can change your life…
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