How to avoid the sophomore slump when introducing your second product

The trajectories of successful tech startups look a lot like the careers of famous rap stars. Some of them have sustained success like Jay Z and some of them fade away like Vanilla Ice. The question for every successful entrepreneur is this: how can you make your initial success repeatable? Vanilla Ice can claim the first hip hop single to top the Billboard charts but Jay Z built on his initial hit single and went on to have a far broader, and more lasting, impact on music and culture. How do we as creators, doers, and entrepreneurs encode the brilliance…

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