How to leverage your brand’s voice via your employees’ social media accounts

“Social media spark[s] a revelation that we, the people, have a voice, and through the democratisation of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” – Brian Solis Social media has become a prominent part of every brand marketer’s strategic planning toolbox. Additionally, it is the second largest driver of traffic to business websites, with the first driver being traffic generated from search engines such as Google.  A 2010 Econsultancy report found that 61% of consumers use search engines to help them search for and about products and services before making a…

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