Tuesday, June 27, 2017

If you thought Facebook ads were creepy before, we’ve got some bad news

While I’m someone who actually appreciates targeted advertising, there’s no denying that Facebook’s ads can be a little… uncanny. For better or for worse, they’re about to get a whole lot smarter. The company today announced that marketers can now target entire households instead of single persons. The idea is that the relationship between household members provides useful information on purchasing decisions, and an additional angle for businesses to reach their audiences.  For example: Families tend to travel together, so travel ads can be aimed at every member of a household to try and ‘inspire’ their choices. If everyone in…

This story continues at The Next Web

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