Friday, June 16, 2017

Inside the ‘conflict-free’ diamond scam costing online buyers millions

You can’t help but stumble upon Brilliant Earth when searching for conflict-free diamonds online. It’s perhaps the largest online retailer of stones from conflict-free regions and specializes in those chosen from Canada, Botswana, and Russia. The stones, it promises, are tracked from dirt to door leaving the company with an uncanny ability to ensure the rock on your finger didn’t cost an African worker an arm, leg, or family member. It’s an impressive claim. So impressive, in fact, the United Nations — an organization with near-bottomless pockets and infinite resources — falls well short of making it. Yet, if Brilliant…

This story continues at The Next Web

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