Casual dining chains like Ruby Tuesday, Applebee’s, and TGI Fridays are viciously fighting to stay alive. What was once considered to be a fun Saturday night out to stuff your face with half apps, is now outdated and boring. Restaurant stock is dropping, customers are leaving, and business owners are struggling to make profits. And as much as we want to point to millennials for being cheap and wanting fast casual options such as Chipotle, that assumption is false. Research has shown that Millennials want deals, not discounts. Meaning that younger customers just want an awesome deal, not a price cut. …
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