The rise of voice-enabled devices and digital assistants such as Amazon’s Alexa and Google Home is allowing consumers to engage through our most natural form of communication. Maybe, we shouldn’t be too surprised to hear that Adobe Analytics data shows that online sales of voice-enabled devices grew 39 percent year-over-year. As we celebrate ten years of the iPhone, many believe that this latest report is a clear indication of a bright future for voice interfaces. Adobe believes that brands need to start thinking about creating standout voice-driven experiences to remain competitive. The announcement of voice analytics capabilities is aiming to…
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