Thursday, June 29, 2017

What Facebook needs to do to appeal to Gen Z

There have never been consumers like Generation Z. Marked by low attention spans and vocal opinions, this up and coming cohorts buyer power affects many industries, connecting and consuming at an ever increasing rate. Gen Z’s tastes and priorities largely contribute to the direction of big companies, notably Facebook. Youth are perhaps the single most important piece of the social graph Facebook is trying to create. They are largely responsible for viral content and it’s distribution, and Zuckerberg and team are doing all they can to keep them on the platform. Gen Z is obsessed with their mobile devices,spending a…

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