Remarketing seems deceptively simple. It’s a smart way for brands to reconnect with consumers who may have visited a website, but not necessarily pulled the trigger to make a purchase. It also allows you to position targeted ads to an audience who has previously expressed interest in products on your website, while they are simultaneously browsing the rest of the internet. On top of that, it offers perfect targeting, where every single user can be lined up against a value proposition that needs to be delivered to them. Not only are the conversion payoffs high through this strategy, but the…
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