Thursday, July 6, 2017

AMC wants to win back cordcutters. Spoiler alert: It won’t

Cable companies (and broadcasters) that once thought a wait-and-see approach was their best bet to combatting the cord cutting epidemic are now getting creative. AMC Networks recently decided the best way to beat cord cutters was to give them what they wanted all along: fewer commercials. But this privilege isn’t a freebie, it’ll set you back an additional $5 a month. According to AMC president Charlie Collier: It’s not for everyone. But it’s a good choice for people who want it. Is it though? It’s a step in the right direction, sure. Cable companies, remember, long fought against a shrinking…

This story continues at The Next Web

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