Friday, July 28, 2017

Bangalore police’s dank memes fix their image online, but not IRL

Over the past few months, Bangalore – India’s Silicon Valley and home to roughly 11 million people in the south – has seen its police force attempt to drastically revamp its image by adopting a meme-first approach to its social media channels, riffing on pop culture trends and phenomena while raising awareness about civic duties and law enforcement efforts in the city. By drawing on Game of Thrones and Narcos references to draw citizens’ attention to the dangers of jaywalking, the need for bikers to wear helmets and the importance of staying away from drugs, the Bangalore police hope to…

This story continues at The Next Web

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