Monday, July 31, 2017

Banks beat competitors with design thinking, and so can you

Design is often thought of as something pleasing to the user’s eye. With good design principles, companies gain a strategic advantage at creating an experience their customers like and want to return to. But design thinking is a more comprehensive and holistic approach to problem-solving. While it’s deployed in many different industries, banks are increasingly using design thinking to build stronger services that solve user problems. Such innovations can be found in fintech, self-service apps, and other elements of the financial industry. ABN AMRO uses design thinking with its own products, serving as a model for how this mindset can be…

This story continues at The Next Web

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