Ecommerce in the Middle East: Amazon’s entrance and difficult legislation

In the last couple of years, entrepreneurs across the Middle East have launched new products, businesses, and shown the possibility of creating a vibrant startup scene similar to Europe and the United States. Startups from the region have shown great promise with big exists. One such example is the recent acquisition of Souq, an ecommerce player that got acquired by Amazon for close to $800 million. Another notable exit from this region is Talabat which was acquired by Delivery Hero based out of Germany. According to a report published by a research agency, MAGNiTT, more than $870 million was invested…

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