Social media has created a society largely driven by “meme culture” and trends. The Snapchat hotdog, for instance, has recently been seen all over most social media platforms and has in turn led to large usage statistics for the video overlay. Viral trends make consumers want to pay and engage with the content. This interest is any entrepreneur’s dream, as trends make it easy for businesses to boost sales as much as possible and get the largest bang for their buck on campaigns. Yet, leveraging trends is not an easy task, since it requires both standing out from existing content…
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