The meaning of ‘creativity’ is lost in corporate culture – lets save it

Creativity is a term thrown about the workplace all too often. It bounces off the walls, flying over the heads of employees, and often fizzles out in a corner, without always having made the desired impact. It’s no wonder then, many employees switch off as soon as they hear the word. 80 percent of people feel pressured to be productive rather than creative at work and most people don’t even believe that they are creative in the first place. However, imaginative thinking can improve efficiency, solve difficult problems and grow profits. So, how can negative feelings towards creativity in businesses…

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